Potted

APP / RESPONSIVE WEBSITE / UI + UX DESIGN

Concept Project

Duration: 12 weeks from mid March till mid June 2024

My role: This is an individual project and I was involved in all aspects of Research, Ideation, Design and Testing.

VIEW CASE STUDY

The Problem

Diagnosing houseplant problems is difficult, leading to frustrated plant owners and dead plants.

Inaccurate online information and time consuming research make it hard to find reliable solutions. Current methods of diagnosing houseplant issues are often:

Inaccurate: Misleading information online or from friends can lead to improper treatment.
Time consuming: Extensive research is required to identify the problem and find a solution.
Ineffective: Trial and error methods can worsen the plants condition before a solution is found.

This lack of user friendly and reliable resource hinders people’s ability to successfully care for their houseplants.

Target Users

The target audience for Potted are busy professionals seeking a straightforward and efficient solution for caring for their houseplants.

Pain Points

The Solution

The app and website should empower users to become efficient, confident and successful plant caregivers by providing them with reliable information, accurate diagnoses, and helpful treatment options.

Uncomplicated app Navigation: User-friendly and easy access to key features.
Issue Diagnosis: Analysis of user-provided details (pictures, symptoms) and advanced image recognition technology to accurately identify plant issues and provide clear treatment recommendations and implementation.
Care Guides: Information on watering, sunlight, fertilization, and other plant care needs.
Location responsive interface: Algorithm to improve accuracy and provide recommendations/reminders as per local environmental factors.
Profile sharing: Option to share specific plant care details with plant sitters.

Why Website?

Website was necessary to reach more users who want to explore before downloading the app.

Why App?

An app was necessary to have users information stored and to get personalized reminders/updates on their mobile devices.

Monetization

The target audience for Potted are busy professionals seeking a straightforward and efficient solution for caring for their plants. Recognizing their time constraints and limited gardening experience, the app was designed to provide unbiased information and assistance without distractions like sponsored content or product placements.

To ensure a sustainable revenue model while maintaining user value, Potted adopted a freemium approach. Core features are offered for free, while advanced functionalities are available through a subscription. Additionally at a later stage, exploring monetization through data analysis could provide valuable insights into user trends and preferences, creating opportunities for partnerships with plant retailers or gardening companies.

Free Core Features

Create personalized plant digital library.
Diagnose issues of added plants with advanced image recognition technology to accurately identify plant issues. Get access to previous diagnosis.
Get reminders on watering, repotting and fertilizing.
Generalized reminders based on plant type.

Premium Advanced Features

Share code with plant sitters to give access to your profile.
Chat with experts, get access to past chats. Use diagnosis results to adjust care instructions.
Set schedules and get reminders for Cleaning and Pruning.
Personalized local weather adjusted reminders.

Sitemap

App

Website

The Information architecture is slightly different for the App and the Site. A "How does it work?" page has been added to the website that gives an informative introduction of the app and provides an easier way to download the app.

Final Screens

Potted is an app to empower users to become efficient, confident and successful plant caregivers by providing them with reliable information, accurate diagnoses, and helpful treatment options.

Users can create their own plant paradise, pick a cute name, choose a cool avatar. Potted makes gardening fun and turn plant care into a happy hobby. By providing some basic information about the plant, users can add a new plant and get started.

Potted sends personalized reminders just for your plants. Plus, Premium members get smart plant care tips based on your local weather and plant history. Users can become plant pros with Potted! They'll learn cool tips, tricks and stay on top of plant care with easy-to-follow reminders about upcoming tasks.

Potted is like having a plant doctor in your pocket! Just snap a picture of your sick plant and tell us a bit about it. The app will diagnose the problem and provide simple, easy-to-follow steps to help the plant recover. With Potted Premium, users can trust the diagnosis and follow the treatment plan with confidence.

Keep track of your plant's journey! You can review old diagnoses and chats to help keep your plants healthy.

Need a second opinion? Our plant experts are here to help! Just send them a message.

Sharing the plant Library with friends and plant sitters allow the users can relax on their vacation knowing their green buddies are getting the care they need, right from their personalized care plan.

Easily share plant care responsibilities with friends by generating a unique code. They simply download the app and enter the code to access your plant profiles and detailed care instructions.

Potted’s Premium plan goes beyond basic care. In addition to reminders for watering, fertilizing, and repotting, user’s can create custom schedules for cleaning and pruning based on our expert recommendations. Easily select specific dates or set recurring reminders to optimize your plant care routine.

To simplify the payment process, we've implemented a clear and easy-to-follow checkout experience. A progress bar guides users through each step, and a confirmation page is included to review details before finalizing the purchase. This streamlined approach helps minimize confusion and ensures a smooth transaction.

Potted offers a free plan that includes essential features to help you get started, such as adding plants, diagnosing issues, and setting basic care schedules. To unlock advanced features like detailed treatment plans, expert advice, custom care routines, plant sharing, and personalized weather-based reminders, Potted offers a premium subscription.

The responsive website offers all the great features users love about the Potted app, plus an informative introduction to help you get started. The website also provides clear explanations of the app’s features and guides users to download the app directly with just a click.

To enhance user understanding, visual examples of app screens have been included in the website. These images provide a clear representation of the app's interface and features, guiding users through the process and making it easier to navigate.

Feedback from our users were included to highlight the benefits of Potted. These testimonials offer valuable insights and help potential users feel confident in choosing our app.

A frequently asked questions section has been added to address common user inquiries and provide clear, helpful information.

Responsive Screens

Closing Thoughts

This was my attempt towards imagining how Potted app and responsive website can be used by houseplant owners with busy schedules on a regular basis.

Since this was my first project as a UX designer, I have gained valuable insights. I have learnt the importance of usability testing and information architecture.

One valuable lesson I learnt is to always keep users and accessibility in mind right from the beginning and not at the end in the design phase.

Thankyou for taking the time to go through my project. I would appreciate your feedback.